NeighborCare Collective Branding

Project Overview
NeighborCare Collective is a Richmond, VA-based service company specializing in moving, general labor, and handy services. The goal was to create a warm, friendly, and personable brand identity that reflects trust, reliability, and a community-driven spirit.

Brand Identity & Strategy
The branding process focused on:

• Name Development: Transitioned from Octagon Movers to NeighborCare Collective to better reflect the company's broader service offerings and community-oriented mission.
• Visual Identity: Selected a dark green and light yellow color scheme to balance professionalism with warmth and approachability.
• Logo & Typography: Designed a clean, welcoming logo paired with modern, easy-to-read fonts to reinforce accessibility and trust.
• Tagline: Serving With Purpose, Moving With Heart – capturing the company’s dedication to customer care and quality service.

Marketing Collateral

• Flyers & Print Materials: Developed visually engaging, minimalistic flyers emphasizing services with a QR code for seamless online engagement.
• Website: Crafted a user-friendly, informative website to showcase services and encourage direct inquiries.
• Messaging & Tone: Maintained a balance between professionalism and approachability to connect with individuals, families, and businesses.

Impact & Outcome
The rebranding of NeighborCare Collective has successfully positioned the company as a trusted, community-focused service provider, reinforcing credibility and increasing engagement with potential clients. The brand now aligns more closely with its mission of helping people while fostering meaningful connections.